Friday, June 25, 2010

The new normal grocerant ready-to-eat and ready-to-heat is Home Cooking.

What’s for dinner? If your cooking for an at home family meal for two, four, or five family members, chances are very good your buying several ready-to-eat or ready-to-heat foods. Grocery stores, convenience stores, restaurants are all bundling fresh prepared meal components into the meal. The home cook is responding buying individualized components then mix & match to the families liking.

Foodservice branded and private label food manufactures are all vying for attention. Ready-to-eat and ready-to-heat foods from Swiss Steak, Meatloaf, Baked Salmon, Rotisserie Chicken, Pizza and Bean & Rice fresh prepared, portioned and portable in portions for 1, 2, or 5 are now available at most foodservice retail location.

Most exciting is the opportunity for new start-up’s and regional manufactures to produce sustainable business built on local, fresh and unique flavor profiles. Legacy national brand manufactures are experiencing an increased consolidation and acquisition activities. They have taken there eye off the customer and increasing new points of distribution. Thus the opening for regional focused manufactures.

Consumer are responding buying meal components in new food channels, experiencing new flavor profiles all the while individualizing the family meal. The foodservice industry is evolving with the consumer. Those companies looking for opportunity for growth times have never been better.

Outside eyes can deliver top line insights and bottom line profits. Invite Foodservice Solutions to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions visit or on Facebook at Steven Johnson

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