Private label food has never seen the likes of Trader Joe’s. Grocerant Guru Steven Johnson has called “Trader Joe’s the global grocerant leader” for 2011. Utilizing it own private label products yet leveraging a global flavor profile, TJ’s footprint continues finding success. Trader Joe’s private label products draw food professional want-a-bee’s, industry elites and those simple seeking a food adventure. TJ’s makes preparing and unbundling a meal for dinner an ease.
Blending better for you food with value is nothing new for Trader Joe’s. Leading the global grocerant niche must seen a natural thing for them to do. With the introduction of “Meal in a Box; Trader Joe’s not only understands the grocerant mix and match meal component sector they lead it utilizing Foodservice Solutions® 5P’s of food marketing.
The “Meal in a Box” is imported from France, and sells for $1.99. These Heat-N-Eat frozen fresh private label foods come in three flavor profiles.
1. Ricotta & Spinach Tortelloni with Red Pesto
2. Fusilli with Vegetable & Basil Pesto
3. Farfalle with 4 Cheese & Spinach
Alternate avenue’s of food distribution are creating a new paradigm for food retailers too operate in. Consumer are responding positively to food trucks, Pop-Up restaurants and fresh prepared food within the Drug store and convenience store sectors. Trader Joe’s leads all food retailers in sales per square foot.
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant
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