Restaurants, Grocery stores, Convenience stores are all continually looking for ways to cut cost while building the brand. It is not easy. However, it is painfully clear that no matter which retail food sector you’re in a smaller foot-print competitor will pop-up. Albeit a food truck, drive-thru coffee only or drive-thru C-store, they are coming and coming fast. Are you ready? Is your strategic positioning focused on 2015, 2025 or 1995?
Canadian food and beverage retailer Tim Horton’s understands that growth needs a strategic positioning. Tim Horton’s CEO Don Schroeder is implementing his new multi-format international development program with a 120 multi-format restaurant Master License Agreement with MLA Group based in Dubai.
Utilizing the “spoke and hub” format, allows for initial market introduction while minimizing capital requirements for Tim Hortons. Walmart, Safeway and others in the grocery sector will shortly begin this same strategic positioning with Supercenters surrounded by a hybrid “C-store” filled with grocerant style Ready-2-Eat and Heat-N-Eat fresh and prepared food that is perceived “better for you”
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant
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