Is it time for Walmart to leverage their distribution system, expand their footprint into the unban centers of the United States? If the answer is yes, then they should buy Rite Aide and convert them all to Marketside stores. Grocerant fresh prepared ready-2-eat and heat-N-eat food is growing in popularity.
Foodservice visceral attractiveness equals contemporary consumer relevance and Walmart has been leading the way. Remodeling stores is an expensive task, updating food retail outlets too a digital visceral platform is needed and Walmart is leading here as well.
Walk into any food court and you will find several menu boards that are digital with graphics and menu displays that rival anything you see on a HDTV. Panda Express is one company that excels in this area, telling a story, painting a picture of authenticity that is unmistakable. I assure you others will copy there lead.
Wal-Mart began installing end-caps with video food product highlights over two years ago drawing attention to what is down the isle and promoting select branded products. Today most Walmart superstores have now installed digital food advertising that is without doubt consumer focused and positively received.
Rite Aide needs help and Walmart needs an urban presence. Marketside grocerant style fresh prepared ready-2-eat and heat-N-eat needs contemporary urban stores with consumer relevance. Walmart has the cash, distribution system, and new relevant products branded under the Marketside brand.
Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche. For product or brand positioning assistance contact Steven A. Johnson and Foodservice Solutions® or visit http://www.linkedin.com/in/grocerant or on Facebook at Steven Johnson, GOOGLE: Steven Johnson Grocerants or twitter.com/grocerant
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