Wal-Mart recently added digital signage to select end caps within their stores. I had a friend remark that after a recent visit to Wal-Mart she was impressed and please to see how viscerally attractive the store was. Digital Visceral attractiveness is now a contemporary standard in retailing.
British Petroleum is installing Digital Signage at the Pump and in the store at over 1,000 units. Digital signage is not an operational efficiency it is now a required step in the consumer’s path of contemporary progress. The consumer is not static they are dynamic all retailers must keep pace with the customer.
Supermarkets, Convenience stores and Restaurants all must avoid unwittingly practicing Brand Protectionism and saying no to items that consumer comes to expect. Visceral attractiveness is now as important as cleanliness and service. The Grocerant sector is leveraging digital informational tools to build a strong consumer base.I was reminded as well that the NY Hilton hotel has had CNN in its elevator now for over 12 years. Visceral information is not new nor is it going away. Don’t let your brand unwittingly practice “Brand Protectionism”.”
Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant, twitter.com/grocerant or Facebook Steven Johnson
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