Saturday, May 21, 2011

Traditional foods build top line growth while repositioning the brand

Consultants at Foodservice Solutions® knew sales would boom if you cut the apple first; then placed it into a different channel sliced and packaged sold as Apple Fries at Burger King and Fresh Better For You Wedges at McDonalds. If you were raised in Washington State you might have known there would be winners and they are the Apple farmer, the healthier consumer (kids) and the QSR niche via TOP LINE SALES & BOTTOM LINE PROFITS for all.

Winston Churchill once stated: “However beautiful the strategy, you should occasionally look at the results”.

With 20,000+ new SKU’s introduced into food retailing each year, many do not fly and fall to the wayside. If a company has a product that does not sell, and is not profitable at minimum a dramatic review is needed. Category managers look at flat categories and brainstorm on how to generate new interest in the product.

Grocerant products are a multi-channel products consisting of traditional foods prepared fresh that are ready-2-eat and heat-N-eat foods that are/can be portable; found in grocery stores, convenience stores, restaurants, supermarkets, mobile food units and kiosk.

We are seeing each niche create its own answer for convenient ready-2-eat foods; and when they do the consumer rewards them with purchases and increased frequency. Utilizing traditional food and food product but updating with a new twist the grocerant niche booming around the world.

Success does leave clues, watch this niche grow and provide each niche the lift it’s been looking for. Consumers want ready-to-eat and ready-to-heat food more often than in the past by all age groups and income levels.

Since 1991 retail food consultancy Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven A. Johnson and Foodservice Solutions® visit, or Facebook Steven Johnson

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