Monday, January 9, 2012

Foodservice Solutions® Restaurant IN’s and OUT’s.

Foodservice Solutions Grocerant Guru Steven Johnson announces Restaurant 2012 IN and OUT’s.  2011 by any count was a year that marked the start of major transformation within the restaurant industry.  New aggressive competitors focused on selling fresh ready-2-eat and heat-N-eat prepared food.  Most notable was the convenience store sector, grocery stores delis and chain drug stores all entering fresh prepared food space.  With that in mind here are Steven Johnson’s 2012 IN and OUT’s:

OUT: Dine-In
   IN: Food Portability

OUT: Template TV Advertising
   IN: Web portals with your video

OUT: Brand

   IN: Brand Evolution

OUT: In Store Training
   IN: On-Going Educating

OUT: Working the kitchen
   IN: Consumers view food cooking

OUT: Calendar filled with tactics linking Promo’s with advertising schedule
   IN: Foodservice Solutions® 5 P’s of food marketing and Integrated Strategy

OUT: You’re the manager of the restaurant
    IN: You’re the mayor of your community

OUT: You’re in the restaurant business
    IN: You’re in the marketing/networking business

OUT: National One Size Fits All Menu
   IN:  National Halo menu with Regional Identity Menu

OUT: Menu Boards
   IN: Digital Menus screens with Menu and HD Visceral Brand Stories

OUT: High Turnover and associated high cost
    IN: Employee Health Care Stability and associated high cost

OUT: Bound, Laminated or Paper Menus
   IN: I Pad Menus

OUT: Yellow Page Advertising
    IN: Local Sponsorships with Visibility

Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson, or

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