Is your retail foodservice chain like a Disney Movie, where everything is happy at the end of each movie/month? Where sales and profits are up and your customers walk out with a smile. Then you most likely have entered the grocerant niche. Grocery stores, Restaurants, Convenience stores, Dollar Stores, Mobile food trucks and Kiosk are all improving the quality of the food that they sell. The race for share of stomach has never been at a faster or more focused pace.
Consumers want to feel connected to you brand and your brand must remain relevant in the mind’s eye of the consumer. The convergence of non-traditional points of distribution, an evolving grocery fresh prepared sector and lingering economic conditions have created the perfect opportunity for retail food brand expansion. Drug stores and Dollar stores are now clamoring for traditional restaurant and grocery stores customers and garnering them with new fresh food offerings.
It’s time that brand managers challenge the premise of all new food product ideations, pressing, probing and prodding development teams to develop new products for each new avenue of distribution. Brand protectionism never works. The retail foodservice consumer is dynamic not static and the opportunity for ready-2-eat and heat-N-eat fresh prepared food has never been greater. It’s time to take a close look at what is under your foodservice umbrella.
Outside eyes can deliver top line sales and bottom line profits. Invite Foodservice Solutions® to provide brand and product positioning assistance or a grocerant program assessment. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche for more on Steven Johnson and Foodservice Solutions® visit http://www.linkedin.com/in/grocerant or twitter.com/grocerant