Newspaper advertising food inserts diminish in value
again. With the growing adoption of smartphones,
mobile applications are fast becoming the norm for food marketing.
NPD’s National Eating Trends study which
tracks all aspects of eating behavior found “coupon apps
are used by about 25 million Americans each month, and this happens most
frequently in households with children. The foods these app-couponing-families
consume more often skew towards kid-friendly staples like eggs, cold cereal,
bacon, sausages, macaroni and cheese, soup, and fruit juice.
More than half of U.S. consumers are aware of Groupon,
the localized deal-of-the-day website, and about one in five consumers receives
emails regularly from the service, according to National
Eating Trends®. Roughly the same proportion claims to read through
the emails at least monthly — equating to more than 60 million U.S. consumers.”
Are
cook books the next legacy print to become reduced in value? The study found “Over the last year, about half of Americans accessed the
Internet to get their recipes. In a recently released NPD report entitled,
Recipes Are Cooking, most other traditional recipe sources have been declining
in usage, while Web sites such as allrecipes.com and epicurious.com have become
top destinations for consumers in need of cooking ideas.”
Mark this number down 7% of
consumer visit Amazon for food offerings ever two or three months according to
NPD. Amazon Fresh is building a base and
we believe that Amazon has found the last mile solution with delivery of fresh
food. The retail food space is evolving
fast. Both brands and retailers must find new avenues of distribution in order to maintain
consumers.
Outside eyes can deliver
top line sales and bottom line profits. Invite Foodservice
Solutions® to complete a grocerant program assessment, brand, product placement
or positioning assistance. Since 1991 Foodservice Solutions®
of Tacoma, WA has been the global leader in the Grocerant niche visit
Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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