The price, value, service equilibrium is resetting in
Grocery stores, Restaurants and Convenience stores. The wildly successful Subway $5.00 foot-long
stated it. The QSR value focused $1.00
menu propelled it and now the $10.00 Pizza may have signaled the bottom. While it took the $10.00 pizza to drive
customers back into the pizza sector it is the $10.00 bundled meal price point
that is garnering customers for restaurants.
Enter the grocerant niche with ready-2-eat and
heat-N-eat fresh and prepared food. Consumers are looking for new products,
packaging and time saving options, retail drug stores, grocery stores and
convenience stores have provided a new set of choices. Consumers are attracted to the grocerant niche
by the fresh prepared focus, price points and bundled meal components. Which provide a strong margin for increased
profitability while building consumer frequency and loyalty for the retailer?
All retail food sectors have noticed a discontinuity
in consumer food shopping behavior and all are fighting for share
of stomach. Contributing to
this displacement is the focus by on short term market metrics particularly
price and away from the consumer. This
in turn has caused a loss is consumer traffic at some chain restaurants. There are attributes that are much more
important to the consumers that all food retailers should be paying attention
too. Success does leave clues; we have
picked them up and can assist you edifying your brand. Are you ready to move with the consumer too
success?
Join me here
on my blog for insights, information and inspiration. Since
1991 Foodservice Solutions of Tacoma, WA has been the global leader in the
Grocerant niche for more visit: twitter.com/grocerant, http://www.linkedin.com/in/grocerant
or on Facebook at Steven Johnson
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