Tesco a leader in the ready meal category after careful review and consultation is reinvesting in its industry leading ready meal program offerings. In a press release they said “Ready meals are a massively popular part of our fresh food ranges, and we’re really pleased to be able to give our customers even more for their money.”
This new multi-million pound revamp reflects and includes key elements of Foodservice Solutions® 5 P’s of food marketing: Product, Packaging, Placement, Portability and Price. With a focus on improved food quality and packaging, phase one of the up-grade will focus on Indian, Oriental and Tex-Mex ready meals which are three of the UK’s most popular cuisines.
Consumers will now receive 20% more meat in each ready meal and each will include or contain higher quality “sauces, herbs, pasta and rice – all at no extra cost to the customer.” Currently Tesco offers 300 ready meal offerings in just those three categories alone, all will be upgraded.
In the UK the ready meal market is growing at 5% per year and reflects the global trend as well. Foodservice Solutions® grocerant leadership is globally recognized. Your customers are looking for ready-2-eat and heat-N-eat mix and match meal component options. Are you considering Foodservice Solutions? Mix and match small portion, fresh prepared food is making meal time a time of convenient meal participation, differentiation and individualization and consumers are responding.
Invite Foodservice Solutions® to complete a grocerant program assessment, brand, product placement or positioning assistance. Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Facebook.com/Steven Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant.
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