Friday, March 22, 2013

Boston Market Focusing on Today’s Consumer: Eat Anytime Anywhere

Boston Market once a national player in the ready-2-eat and heat-N-eat fresh prepared food niche is getting its Mojo back!  Re-sized, refocused and revitalized Boston Market is once again garnering attention of the consumer and targeting the grocerant niche for growth.

When Sun Capital tapped Lane Cardwell to refocus the concept he did an outstanding job while he has moved on you can see his work today in Boston Market’s tagline Eat Anytime Anywhere which reflects Cardwell’s vision and mirrors the desires of consumers in 2013.  Of course regular readers of this blog know we have been touting this shift in consumer thinking since 1991.

This Easter Boston Market with that understanding in hand has launched Easter holiday with messaging “spend more time with your family and less time in the kitchen”. Easter is Sunday March 31, 2013 and all Boston Markets will be open and offer a “special $10.99 Easter Special Meal, which includes hand-carved ham with two home style sides, freshly baked cornbread and a slice of apple pie.”

However if you want your meal “catered (orders must be placed in advance) to Heat & Serve and A La Carte options” allowing customers to customize and personalize the family meal leveraging meal components to garner a Happy Holiday Boston Market has that option as well.  The point of distribution may be the same but the differentiation in place consumed adds value to the brand and the consumer.

Interested in learning how the 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization contact us via Email us at: or visit Johnson, or

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