Sunday, March 31, 2013

Why are you cooking and for whom?

At Foodservice Solutions® we believe that differentiation does not mean different it means familiar with a twist. Food innovation blends experimentation with contemporary relevance.  The outcome is a unique point of differentiation that relates directly to the targeted consumer. 

With all the talk today about posting calories, excessive salt there is one thing that we all must keep top of mind and that is customers eat FOOD that taste good.  For all of the pontification and legislative maneuvers requested to change the food you are selling to your customers beware!  If you want your customers to come back, the food had better taste good.

Successful food retailers must keep in the consumer palate top of mind.  Better for you food means many different things to each segmented group of consumers.  Each new menu or product may have one or more new “required constraint” targeted at a specific niche, few will be all things for all groups. The one universal attribute or success clue in food innovation is: it better taste good! 

Invite Foodservice Solutions® to complete a Migration Marketing assessment, grocerant program assessment. For brand, product placement, menu positioning assistance simply call Foodservice Solutions® today.  Since 1991 Foodservice Solutions® of Tacoma, WA has been the global leader in the Grocerant niche visit Johnson, or

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