Starbucks, McCafe, Wawa, and, Café Coffee Day continue to
flourish as consumer attraction, affection, and addiction to coffee seems
endless. Foodservice Solutions®
Grocerant Guru™ Steven Johnson has been tracking coffee and stated “a barista
war is brewing as convenience stores, quick service restaurants, and grocery
stores begin branding and expanding into fresh prepared coffee to drive
day-part sales.”
Woolworths a leading Australian grocery store has set up
private label Woolworths branded (Vittoria) trial coffee kiosk within stores in
Melbourne with an eye on expanding into the entire chain. Woolworths is
leveraging an existing customer base, and price to entice trial. A Woolworths spokesperson stated “"We know
that Australians are increasingly time poor. We are responding by giving them
convenient, quality coffee when they shop," The staff at Vittoria counter get barista
training on how to make the perfect latte, cappuccino, babycino, espresso,
macchiato, hot chocolate and tea.
Café Coffee Day India’s largest chain of coffee
houses is running new expanded customer loyalty programs to counter Starbucks
expansion in India. In addition it has been well reported that are considering
entering the United States Market as well.
Regional
convenience store Wawa, known for its proprietary coffee, available only at
Wawa stores is growing fast. Wawa reported that since the year 2000, they have
served more than 1 billion cups of coffee. Within the brewed coffee
market, Wawa ranks #1 in Philadelphia and #8 in share nationally.
Not to
be left out or forgotten McDonalds had enhanced its coffee offering and is
finding that hot and cold coffee drinks including new Pumpkin Spice is driving
sales in AM, PM and Late Night Day parts. Coffee is an affordable indulgence.
Success does leave clues and we clearly see a coffee
retail barista battle brewing around the globe.
Outside Eyes for Inside Results
Foodservice Solutions® specializes in outsourced business development. We can
help you identify, quantify and qualify additional food retail segment opportunities
or a brand leveraging integration strategy. Visit: www.FoodserviceSolutions.us Facebook.com/Steven
Johnson, Linkedin.com/in/grocerant or twitter.com/grocerant
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