Unless you have been living under a rock somewhere you know 51% of Americans now have smartphones and 35% have tablets. Do you have a Smartphone? Well most of your customers do. Visceral digital signage is all around us in fact most of your customer carry it with them all day long. Restaurants, grocery delis and C-stores all need to migrate to digital signage in order to maintain consumer relevance.
Digital signage is interactive, participatory, consumer relevant and comforting. Wal-Mart recently added digital signage to select end caps within their stores. I had friend remark that after a recent visit to Wal-Mart she was impressed and please to see how viscerally attractive the store was. Digital Visceral attractiveness is now a contemporary standard in retailing. If a picture is worth 1000 words how valuable is an inviting visceral message?
British Petroleum is installing Digital Signage at the Pump and in the store at over 1,000 units. Even Michael Porter does not believe that digital signage is an operational efficiency. When consumer expect digital contemporized relevance it becomes required. Are we at that point in time? The consumer is not static they are dynamic all retailers must keep pace with the customer.
Supermarkets, Convenience stores and Restaurants all must avoid unwittingly practicing Brand Protectionism and saying no to items that consumer comes to expect. Visceral attractiveness is now as important as cleanliness and service. Is you’re brand leveraging digital informational tools to edify consumer relevance?
Foodservice Solutions® Grocerant Guru Steven Johnson say’s” success does leave clues and one clue he picked us is customers do not take a step back they are dynamic and moving forward. Don’t let your brand unwittingly practice “Brand Protectionism”.”
Brand messaging is fast becoming visceral, Multi-channel, Multi-social, Comforting, Inviting, and reinforcing. In store messaging is as important as messaging outside the four-walls. Digital Signage is no longer high end consumer comfort food it is the mainstay of most consumers from computers, smartphones and tables 90% of consumers expect digital relevance.