Sunday, October 20, 2013

Whole Foods Selling Fresh Food.

Focusing on Ready-2-Eat & Heat-N-Eat fresh and prepared food that is “better for you” Whole Foods is doing Fast Fresh Food better than most restaurants. Whole Foods is no longer Whole Paycheck but Whole Fresh Food Fast and consumers find that is “better for you” with restaurant quality. 

Whole Foods is driving customer frequency while building loyalty with Fresh prepared Ready-2-Eat and Heat-N-Eat better for you food. Whole Foods focus is on convenient meal participation, better for you differentiation, and individualization.
In a survey, conducted online by U.S. by Harris Interactive  among 2,274 adults age 18 and older, found “nearly three out of four Americans (71 percent) prefer to buy natural and/or organic foods over conventional foods if prices are comparable. One in four Americans (27 percent) are devoting more than a quarter of their grocery dollars to natural and/or organic products, up 35 percent from four years ago….

"We see that Americans from all demographics are seeking more natural and organic foods; especially if the price is right," said A.C. Gallo, president and COO of Whole Foods Market. "We don't believe shoppers should have to sacrifice quality for price, so we aim to offer high quality food that fits every budget through competitive pricing and expanding our 365 Everyday Value line."

Harris research disclosed that many Americans are willing to pay more for foods that meet certain criteria:

Nearly half (47 percent) are willing to pay higher prices for locally produced foods

Nearly a third (32 percent) are willing to pay more for foods with no artificial ingredients, preservatives or colorings

Nearly one out of three (30 percent) are willing to pay more for meats raised with no antibiotics or added growth hormones and one in four (24 percent) are willing to pay more for meats raised under humane animal husbandry standards  of Tacoma WA is the global leader in the Grocerant niche visit Johnson, or or Contact our Grocerant Guru at:

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