Success does leave clues and from time to time there are industry icons that have garnered many that we link to share. Bill Bishop, chief architect, Brick Meets Click, during at recent presentation listed five clues we would like to share today. They are:
1-Put the Focus on Customer Solutions: That might involve "solution selling" in a way that increases transaction size, or creating subscription systems for products that lend themselves to this approach, he said. A good strategy is "building more dialogue and conversation with the community online."
2-Tell More Stories: The online space is a good platform for communicating stories about products, and consumers are very open to this information, Bishop said. "Tell stories to make emotional connections. Social media is a good way to do this."
3-Put Mobile Into Everything You Do: Marketers need to understand the fast rates of mobile usage growth and the steady movement toward mobile payment systems. Bishop said mobile needs to be considered in a wide range of strategies, including for search, email, websites and online ordering.
4-Test and Learn: There's no substitute to learning from successes and mistakes in the digital realm, Bishop said. "Digital brings information on what works. You need to read and respond."
5-Plan for E-Commerce Growth: Bishop said this type of purchasing will continue to advance and marketers need to build their strategies now to take advantage of it. "Just expect more online selling," he emphasized.