Consumers are all looking for ‘better for you’ fresh prepared food and seemingly all want it at the snap of a finger according to Foodservice Solutions® Grocerant Guru™. When Uber the taxi industry disruptor announced it had launched Uber Fresh’ an experiment that offers pick up and delivery food services on-demand instead of just transportation. The question was why did it take so long?
Uber Fresh is expanding industry disruption by moving into the fast food delivery business. The goal of Uber Fresh is too deliver meals from local restaurants in under 10 minutes. Testing of the service will begin in Santa Monica, California. Hers is how it is going to work during the testing period.
“Anyone in that area will be able to order lunch between 11:30am and 2:30pm from a selection of popular local eateries. Customers will be able to choose from one item per day – two salads, a sub and a chicken soup – which cost $12 each and come with a free cookie.”
Why we think it has a chance of being successful Uber isn’t taking on a set of drivers for the service. Instead it’s going to use its’ taxi’ drivers to relay the food between restaurant and customer. There will also be no extra delivery cost but drivers won’t leave their car to hand over the food, customers will have to collect it from the street.
In our Omni-channel retail world brands and consumers are becoming personal. Hand held devices can order up a ride, fresh food, medicine. Instant gratification has become the new normal. Is your brand expanding it reach? Outside Eyes can provide inside results.