McDonald's USA is celebrating its second national Free Coffee Event from Sept. 16 through Sept. 29, during which customers can get a free small McCafé coffee during breakfast hours at participating McDonald's restaurants across the country.
Breakfast beckons first Free Coffee Event was held in March, when McDonald's gave away millions of cups of McCafé coffee during a two-week period scoffing at Taco Bells entrance into the breakfast daypart.
Greg Watson, senior vice president, McDonald's U.S. Menu Innovation stated, "We know our guests are busy, especially during the morning, and a free cup of coffee goes a long way in helping get their days started. That's why we want to treat customers once again so they can taste for themselves just how great their mornings can be with a cup of McCafé coffee and freshly made breakfast."
Extending the value of the promotion while making it interactive and participatory during this event, McDonald's wants customers to "sip and tell" their embarrassing pre-coffee stories on social media with @McCafe using the hashtag #SipandTell. Select social media fans who share tales of morning mishaps, like missing the last train to work on Monday or leaving the house with mismatched shoes, will be surprised with custom gifts and experiences from @McCafe to help them start their morning off right, the company said.
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