Friday, October 3, 2014

Global Grocerant Trend Focusing in on Ann Arbor

What does an award winning restaurateur do after her restaurant Aventura was named No. 2 in Condé Nast Travel magazine’s Best New Restaurant in the Midwest? With her pulse clearly on contemporize relevance she is set to open two grocerant niche concept stores. 

Foodservice Solutions® Grocerant Guru™ stated “success does leave clues and successful restaurateurs have the pulse of the consumer and the consumer wants Ready-2-Eat and Heat-N-Eat fresh prepared food.”

Sava Lelcaj is the Chief Operating Officer of Savco Hospitality located in Ann Arbor, Michigan. Lelcaj’s team at Savco Hospitality, are preparing to launch a new brand tentatively named Babo.  Babo is focused on in house-made ice cream, packaged private label pastries, salad dressing, sauce, aioli, protein bars, cookies, artisan breads and handmade pasta and ravioli. The ice cream, pastries and sauces will be available this fall, while the rest will come in 2015. 

Lelcaj stated  “To get the quality we wanted at a price point we wanted, we needed to make it ourselves. We’re a value-oriented company. Price is important. It didn’t take long being in business to figure that out. 

Next is launching these two new locations and our new brand line, and sitting back to see what the public thinks about what our community wants to eat. We’re about getting in and perfecting. We’re not really sure what’s in store.” 

Success does leave clues and companies that incorporate the Grocerant Guru’s time tested grocerant niche food formula: Build, Measure, Learn, Repeat are sure to find continue success.

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information. 

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