Thursday, October 23, 2014

What is Driving Food Price Value Disequilibrium?

The Consumer is driving change to the price value service equilibrium and many legacy companies are having a difficult time keeping up. The price, value, service equilibrium is resetting in Grocery stores, Restaurants and Convenience stores

Foodservice Solutions® Grocerant Guru™ stated “consumers rapid migration too and adoption of fresh prepared Ready-2-Eat and Heat-N-Eat fresh is becoming disruptive.  Consumers are looking for new products, new packaging and time saving options.”

Seeking solutions consumers are driving the evolution of food retail today. They have found solutions in Ready-2-Eat and Heat-N-Eat food.  They are attracted by the fresh prepared focus, new portion size, and differentiated price points.  Which provide a strong margin for increased profitability for the retailer?

Every sector of food retail has noticed a growing discontinuity in consumer food shopping behavior and all are fighting for share of stomach.   Contributing to this displacement is a focus on short term market metrics particularly price and away from the consumer.   Which in turn has caused a loss is consumer traffic in some sectors.  

There are other attributes that are much more important to the consumer, yet many don’t take time to look. Today, many consumers lack the skill-set, time, or desire to cook from scratch. Meal assembly is a key ingredient for successful family meal.  Meal time preparation is comprised of utilizing fresh prepared components that are Ready-2-Eat or Heat-N-Eat.  

What kind of food are you selling and where can it be consumed and by whom? Restaurants, Grocery store deli’s, Convenience stores, Drug Stores and even Dollar stores are selling meal components that are mixed and matched then bundled into a  family meal.  Who is your customer and where are they getting dinner?

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information

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