Sunday, October 12, 2014

Sheetz Bundling Made To Order with ‘Better for You’

The Partnership for a Healthier America (PHA) CEO Lawrence Soler stated "Every day, people across the country struggle to find access to healthier foods. Sheetz is helping change that, proving that convenience can also mean healthy,"  Solar added "We're proud that Sheetz is joining PHA to help get us closer to our goal to build a healthier nation and solve the childhood obesity crisis."

PHA, is a nonprofit, nonpartisan organization that is devoted to working with the private sector to solve the childhood obesity crisis in the United States.  Sheetz working with PHA plans to expand its healthier food offerings over the next two years with fresh fruits and vegetables, whole grains, low-fat dairy, healthier packaged foods and healthier made-to-order foods.

Sheetz CEO Joe Sheetz stated "Sheetz strives to meet the needs of our customers, and providing healthy choices has been an ongoing commitment for us,"… "We have seen the need in the communities we serve for healthy options and we are proud to continue to be a part of the solution. We are excited to be a PHA partner and encourage others to join in the effort."

By October 2016, Sheetz is committing specifically to offer healthier foods, including:

Fresh Fruits and Vegetables – A combined minimum of eight categories of fruits and/or vegetables
·         Whole Grains - A minimum of four whole grain products
·         Nonfat and Low-fat Dairy Products - A minimum of four nonfat and low-fat dairy products
·         Packaged Food - A minimum of 15 packaged food products that meet PHA's definition of healthier food or beverage products
·         'Made To Order' - A minimum of 10 'Made to Order' items that meet PHA's definition of a healthier recipe
·         Sheetz Healthy Kids Combo Meals - A minimum of two meals that meet PHA nutrient profiles for kids' meals.

Sheetz has set some impressive goals including it will increase affordability of healthier foods by pricing healthier packaged food and beverage products less than or equal to comparable items in the store; pricing healthier 'Made To Order' items less than or equal to other available 'Made To Order' items in the store; and pricing Sheetz Healthy Kids Combo Meals less than or equal to other available kids combo meals or items in meal sold separately.

Success does leave clues and Joe Sheetz and his team are setting a new industry standard with this PHA partnership.  Moving from good to great is a fine line and Sheetz is well on its way.

Are you trapped doing what you have always done and doing it the same way?  Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: for more information. 

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