The Slurpee was branded by 7-Eleven in 1969 however it’s cold refreshing value has grown into global brand all its own with a website of its own as well. That’s proof that 7-Eleven understands its customers and the grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food.
Laura Gordon CMO of 7-Eleven shared her company’s new brand aspirations at the Hub Live conference, stating that that “7-Eleven was no longer satisfied to be a mere convenience store — its leaders want 7-Eleven to be a convenient experience.”
With a renewed focus on family solutions, Gordon explained that 7-Eleven needs to evolve to being a convenient store, defined by the problems its solves — inside the store, outside the store, we meet people where they are.” The number solution one could very well be; What’s for Dinner according to Foodservice Solutions® Grocerant Guru™.
Another solution catering to an evolving customer is includes testing delivery meeting the need of mix and match bundled options that customers have grown accustom. This month, 7-Eleven started testing on-demand delivery service for select stores in San Francisco and the Bay Area. Its partner of choice for the endeavor is Postmates, the hot mobile app-enabled service behind delivery tests at Chipotle, and McDonalds
Our Grocerant Guru™ firmly believes that 7-Eleven’s family focus with drive innovating new Ready-2-Eat and Heat-N-Eat solutions that are freshly prepared, portable, driving profitability with a branded halo of ‘better for you’.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information
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