The grocerant niche is filled with success and if consumer choice awards are any indication of success Papa Murphy’s has been found atop the list more other often than anyone. The grocerant Ready-2-Eat and Heat-N-Eat fresh prepared food niche has helped propel Papa Murphy’s to a record in number of units opened. They now stand at 1,500+ units and continue to grow both the number of new stores, top line unit sales, and bottom line profits.
As most of you know Papa Murphy’s pizzas are completely customizable and guests can choose to top their favorite scratch-made crust, made in-store daily, with a wide variety of fresh, wholesome, ingredients. Guests take their pizza home and bake in their own oven for 12–18 minutes and serve hot for a delicious meal any day of the week.
Growth within the pizza sector has been complemented by the fact that today’s consumers believe that pizza is a solution to the dinnertime dilemma for busy families on the go. Domino’s digital mobile app ordering has helped drive outstanding incremental sales and profit growth as well as solving the dinner dilemma fast.
This week Domino’s Pizza Inc. reported a 12.8-percent increase in domestic same-store sales for Q-2 2015. CEO J. Patrick Doyle said during a call Thursday discussing earnings that digital technological efforts continue to drive sales and garner market share.
Domino’s attributed its sales growth to numerous methods to make it easier for customers to place orders. The company is now looking to broaden its digital reach even further with a test of a loyalty program in a single market.
Domino’s same-store sales growth of 12.8% was so strong that Doyle stated that some units are hitting capacity limits following sales growth in recent years. “There are some constraints in some stores,” Doyle said. “It is the highest quality problem we could possibly have. It is leading to our franchisees and our corporate stores putting more capital into their stores, to increase oven capacity or make-line capacity.”
Success does leave clues and digital, mobile, customizable solutions within the Ready-2-Eat and Heat-N-Eat space are clues no foodservice retailer should overlook today.
Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us or visit: www.FoodserviceSolutions.us for more information.
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