Greg
Parker, president and CEO of 43 unit Parker’s
Conveniences stores stated “The drive-thru service is a
new concept for Parker's, and it is the first in the region for convenience
stores” Convenience stores can extend
the value of their brand by offering drive-thru service according to
Foodservice Solutions® Grocerant Guru®.
The
new Parker's with the Drive-Thru has included its customer favorites including signature
gourmet coffee bar with a selection of
fresh milk and creamers, fresh-brewed sweet tea, ice cold lemonade and frozen
yogurt.
Parker’s
has incorporated grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food including “a hot
deli that serves breakfast, lunch and dinner daily, with highlights such as a
full breakfast bar with eggs, bacon, sausage, cheese grits, breakfast
casseroles and biscuits. The menu also offers Southern fried chicken fingers,
homemade mac 'n' cheese, fresh vegetables, iced tea and daily specials.
Sit-down dining is available on-site.”
Parker's
team understand that a key driver of
success within the grocerant niche is Mix and Match bundling to that end they
offer Parker’s signature Chewy Ice, fountain drinks, freshly brewed tea and
lemonade, gourmet coffee, locally grown fruit, salads, 28-degree beer, vape
products, cell phone. accessories and
more.
Success
does leave clues and today consumer quest of convenience continues to
increase. Convenience stores that add
incremental value adopting Drive-thru service will garner favor with customers
resulting in top line sales growth and bottom line profits.
Success
does leave clues. Are you trapped doing what you
have always done and doing the same way?
Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization? Email us at: Steve@FoodserviceSolutions.us
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