Tuesday, February 16, 2016

For Grocerant Success Think Time Trumps Price

Success does leave clues.  One success clues that is a key driver of the booming grocerant niche is that consumer’s allotment of time trumps price when calculating meal purchase.  Foodservice Solutions® Grocerant Guru® presented research at the SJU Food Summit 2015 that found “at noon 83% of households do not know what’s for dinner and at 4 PM 69% still don’t know what’s for dinner. 

One thing is clear; families are looking for dinner solutions every day.  Recently a conference titled, Marketing to Mom’s was held in Chicago and while we were not surprise with the findings we think you will be.  The number one finding from the conference; “Mom’s biggest Frustration is Dinner!”

Regular followers of this blog know that the study found that “Moms are faking it while Quietly Freaking Out”.  In fact 82% of Moms believe that brands can help them out.  We agree.  All food retailers need to be focusing on Ready-2-Eat and Heat-N-Eat meal solutions.

Even more reveling might be the second insight  reveled in the report that was that Moms are far more “digital than ever before spending 25 hours a week online.”  In fact a “full 81% of moms report they are more likely to order online if there is some sort of loyalty / reward point system.” Where is your brand being viewed and by whom?

Foodservice Solutions® Grocerant Guru® also revealed that bundling meal components that can be customized into a personalized family meal is the key factor driving the successful growth of the grocerant niche. The battle for share of stomach at dinnertime is well underway everyday by noon. 

One company that has become quite a grocery store pantry buster and consumer favorite is GrubHub.  GrubHub connects customers to local restaurants, offering pickup and delivery via contracted couriers. The company transacts 2.5 million orders a day for its 6.5 million active diners. How are you helping customers make dinner easy, fast, and inviting? 

www.FoodserviceSolutions.us  specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a brand leveraging integration strategy.  Foodservice Solutions of Tacoma WA is the global leader in the Grocerant niche since 1991 Contact: Steve@FoodserviceSolutions.us

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