Winn Dixie, Kroger’s Main and Vine,
Wawa, Sheetz, Rutter’s, Wegmans are all targeting restaurant customers to drive
top line sales and bottom line profits.
Companies the ilk of Winn Dixie, Wegmans, and
Wawa are now doing a great job with Ready-2-Eat and Heat-N-Eat fresh prepared
food according to Foodservice Solutions® Grocerant Guru®.
Wawa has committed well over $750
Million on opening new stores in Florida alone. What restaurant chain has committed that kind
of money to one state to drive incremental sales? So, as gasoline prices
continue down, and consumers have extra savings in their pockets where are they
spending it? Grocerants!
Victor Fernandez, executive director
of insights and knowledge for TDn2K Black Box Intelligence through The
Restaurant Industry Snapshot, which is based on weekly sales from over 23,000
restaurant units and more than 120 brands, representing $57 billion dollars in
annual revenue found consumers are not spending it in restaurants.
Fernandez reported that restaurant
sector “Same-store traffic declined 3.2 percent in January (2016), a
1.2-percent drop from the 2-percent decline reported for December of last year.
This represents the 12th consecutive month in which the industry has
experienced negative traffic growth in comparable stores. January represented
the softest traffic performance since February 2014.”
While the largest US traditional
grocery store chain Kroger may have missed the mark with their new concept
store Main and Vine don’t think
for a minute that they will stop evolving all stores to garner migrating
millennials. Kroger is seeking a greater
share of stomach are you?
Wegmans. Whole Foods,
Sheetz, and Rutter’s all continue
to build new stores and drive tip line sales and bottom line profits with
grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food. Do you understand the Grocerant niche? Have you completed a Grocerant
Scorecard?
Success
does leave clues. Are you trapped doing what you
have always done and doing the same way.
Interested
in learning how Foodservice Solutions 5P’s of Food Marketing can edify your
retail food brand while creating a platform for consumer convenient
meal participation, differentiation and
individualization? Email us at: Steve@FoodserviceSolutions.us
No comments:
Post a Comment