Winn Dixie, Kroger’s Main and Vine, Wawa, Sheetz, Rutter’s, Wegmans are all targeting restaurant customers to drive top line sales and bottom line profits. Companies the ilk of Winn Dixie, Wegmans, and Wawa are now doing a great job with Ready-2-Eat and Heat-N-Eat fresh prepared food according to Foodservice Solutions® Grocerant Guru®.
Wawa has committed well over $750 Million on opening new stores in Florida alone. What restaurant chain has committed that kind of money to one state to drive incremental sales? So, as gasoline prices continue down, and consumers have extra savings in their pockets where are they spending it? Grocerants!
Victor Fernandez, executive director of insights and knowledge for TDn2K Black Box Intelligence through The Restaurant Industry Snapshot, which is based on weekly sales from over 23,000 restaurant units and more than 120 brands, representing $57 billion dollars in annual revenue found consumers are not spending it in restaurants.
Fernandez reported that restaurant sector “Same-store traffic declined 3.2 percent in January (2016), a 1.2-percent drop from the 2-percent decline reported for December of last year. This represents the 12th consecutive month in which the industry has experienced negative traffic growth in comparable stores. January represented the softest traffic performance since February 2014.”
While the largest US traditional grocery store chain Kroger may have missed the mark with their new concept store Main and Vine don’t think for a minute that they will stop evolving all stores to garner migrating millennials. Kroger is seeking a greater share of stomach are you?
Wegmans. Whole Foods, Sheetz, and Rutter’s all continue to build new stores and drive tip line sales and bottom line profits with grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food. Do you understand the Grocerant niche? Have you completed a Grocerant Scorecard?
Success does leave clues. Are you trapped doing what you have always done and doing the same way. Interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participation, differentiation and individualization? Email us at: Steve@FoodserviceSolutions.us