Monday, February 1, 2016

Loyalty Programs be Dammed

Loyalty programs be damned in 2016 according to Foodservice Solutions® Grocerant Guru®. With food cost deflation at hand and consumers still recovering from the great recession there is a battle for share of stomach underway. Both Portability and Price are key drivers of customer traffic in 2016 according to Foodservice Solution® team.  

When Technomic edified Foodservice Solutions® 5 P’s of Food Marketing  the undercurrents of change and success within the food industry were forever changed.  That changed can traced back directly too Foodservice Solutions® 5 P’s of Ready-2-Eat and Heat-N-Eat fresh prepared food marketing. 

In 2016 the role of price and portability are being used with greater emphasis than ever before according to Foodservice Solutions® team. When they were first introduced back in 1994; then implemented, and integrated by foodservice companies including Full Service Restaurants, Chain Drug Stores, Grocery Stores,  QSR’s, and C-Store clients.  The 5 P’s are: 

After repeated successful retail food industry adoption of Foodservice Solutions® 5 P’s of Fresh Food Marketing, Technomic conducted qualitative and quantitative research then compiled the following infographic highlighting the importance and consumer relevance that portability play’s today.  The Technomic infographic is entitled Pertinence of Portability:

McDonald’s 2 for $2, Burger Kings 5 for $4 or Wendy’s 4 for $4 are targeting the 50% of consumers over the age of 18 that are single.  These are meals and priced to be pantry busters.  The simple fact is a single person cannot cook a hamburger at home for a $1.00.  Why would anyone cook from scratch and spend more money while earning less than they did before the great recession? 

With commodity deflation as a back drop, fast food retailers see an opportunity to drive solid customer counts increases in 2016 regaining customers lost to grocery stores and C-stores the past 7 years. You have all heard the old adage time is money.  Handheld food for immediate consumption is driving top line growth and bottom line profits while garnering market share in 2016 because time is money

Visit:  if you are interested in learning how Foodservice Solutions 5P’s of Food Marketing can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization or you can learn more at Johnson, or

No comments:

Post a Comment