Wednesday, February 17, 2016

Fuddruckers Hits the Road with TravelCenters

Better Burgers make for happy customers.  One of the first ‘better burger’ concepts Fuddruckers recently announced that it was expanding.  This time it has a new franchisee TravelCenters of America LLC. Last week Fuddruckers announced that it was opening its seventh location within the state of Georgia this time inside the TravelCenters of America Commerce, GA, near the Tanger Outlet center and the Atlanta Dragway.

TravelCenters of America operates in 43 states and Canada, primarily under the TA and Petro Stopping Centers travel center brands and the Minit Mart convenience store brand adding Fuddruckers ‘better burger’ concept will drive sales at both chains according to Foodservice Solutions®, Grocerant Guru®. 

The Fuddruckers restaurant inside TravelCenters  will offer table and lounge seating, with decor that references Fuddruckers' classic Americana origins edifying the ‘on-the road’ experience for business and family travelers as well as professional drivers.

Peter Tropoli, chief operating officer of Luby's Inc., parent company of Fuddruckers stated "We're thrilled to announce this partnership with a landmark company whose long and storied history is so closely tied to road travel in America, …Not only is this location the perfect pit stop for exploring area attractions, but it also provides weary drivers with a welcoming and comfortable option to fuel and rest up while filling up on a delicious meal." 
Ready-2-Eat fresh prepared food is in-demand all across North America and this relationship will edify both brands directly, expanding each companies brand promise with an incremental invitation. Are you looking for a new proactive branding opportunity?  Looking A Customer Ahead is important. 

Do you understand how to drive top line growth and bottom line profits within the Grocerant Niche?  Looking for Outside Eye’s for help?  Call Foodservice Solutions® at 253-759-7869 or visit our website at: or Email our Global Grocerant Expert at

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