C-Stores Jump on the Grocerant ‘Better for You’ Bandwagon

Success does leave clues and Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food that is ‘better for you’ has been the central focus at Foodservice Solutions® since 1991.  Steven Johnson Foodservice Solutions® Grocerant Guru® welcomes incremental research and newbie’s to the fastest growing sector in foodservice today, the Grocerant Niche. 

In a new study conducted by Q1 consulting revealed that a “new trend is rising among convenience store “regulars.” Contrary to what was observed in previous studies, the new study indicates that c-store “regulars” are increasingly selecting c-stores based on better-for-you options.”  Welcome to our world.

The Q1 study, which provides insight into the convenience store prepared foods channel, found that males aged 18-24 (68%) and Hispanic males(58%) – the most frequent users of convenience stores – believe finding better-for-you products is very important. Further, the study indicates that these groups associate “better-for-you” options with “fresh” and “all natural,” which dominated choices such as low fat, low sodium, organic and calorie-free.

Tim Powell, vice president of Q1 Consulting stated  “It’s encouraging for the venue that it’s shedding its gas-station food reputation and becoming a prepared food destination for the next generation.” Foodservice Solutions® team has routinely pointed out that 7-Eleven the world’s largest C-store chain, that over 50% of their new stores do not even sell gasoline. The industry has evolved from ‘gasoline’ to a fresh food focus. 

It’s true that C-stores and many consulting companies are beginning to focus on consumer actions not intent, on the ‘halo’ of value presented by grocerant niche ‘Ready-2-Eat and Heat-N-Eat fresh prepared food that is ‘better for you’.  Don’t get stuck with a newbie, remember that Foodservice Solutions® has been the Grocerant niche leader since 1991.  Our team focus, vision, and research is Five years ahead of anyone else in the industry.  Are you Looking A Customer Ahead or playing catch-up? 

Visit: www.FoodserviceSolutions.us  for more information on how your company can best enter, evolve, and enjoy the benefits of the fastest growing retail sector in foodservice, the grocerant niche.  Contact: Steve@FoodserviceSolutions.us Call: 253-759-7869