Fresh food fast while getting closer to the consumers is the aim at Freebirds as they launch a new “food truck concept this spring to make ordering on the go, one step easier…. The mobile eatery will serve much of what the Freebirds’ brick-and-mortar restaurants offer: burritos, tacos, quesadillas, and burrito bowls.” Foodservice Solutions® Grocerant Guru® believes tat new non-traditional points of distribution play an integral roll in brand development today.
Customers can order their favorite Freebirds dish from the truck’s digital menuboard; cash and cards will both be accepted. The truck has a state-of-the-art recreational kitchen ensures that customers will still enjoy the top-notch experience that Freebirds has offered for nearly 30 years.” The truck is simply a faster way to get Freebirds food where consumers are according to our own Grocerant Guru®.
Freebirds COO Bobby Shaw stated “We are very excited to launch this new phase in Freebirds’ expansion and rebranding,… “It gives us the opportunity to bring Freebirds where it has never been before, and introduce the brand to an entirely new audience.”
Grocerant niche Ready2-Eat and Heat-N-Eat fresh prepared food is driving change within retail foodservice and Freebirds clearly understands the undercurrents of change developing within the retail foodservice space and taking all the right steps to get closer to consumers, while building brand value according to Steve Johnson Foodservice Solutions® Grocerant Guru®. Freebirds is Looking a Customer Ahead.
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