Tuesday, October 4, 2016

Dairy Queen’s Day-Part Development Success

Dinner Dazzles at Dairy Queen during October.  It’s been driving sales for lunch the past three years and there is little doubt that won’t do the same thing for dinner.  Yes, were taking the about Dairy Queen’s (DQ) famous $5 Buck Lunch value meal.  The $5 Buck Lunch deal is now an all-day offer for a limited time through October 31.
Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation (ADQ) stated:” “Our fans demanded it and we listened. This is a game-changer for our fans and anyone who wants the best lunch deal all day long,”… We’re giving fans the freedom to choose to eat our $5 Buck Lunch at any time: for lunch, dinner or as an afternoon or late night snack. It’s value all day every day.”
Expanding too the dinner-day-part places DQ in direct completion with many fast casual restaurant chains while elevating Price as a key industry differentiator within the foodservice sector once again.  Industry experts and consumers consider the DQ $5 Buck Lunch one of best deals as the offer comes with an entrée, crispy regular fries, a 21-ounce beverage and a world famous DQ sundae.
During October the $5 Buck Lunch All-Day offering, consumers have a choice “of entrée including a deluxe cheeseburger made with a 100 percent beef patty topped with melted American cheese crisp lettuce, thick-cut tomato, sliced onions, ketchup, mayo and pickles or the three-piece chicken strip meal with all-white meat chicken strips. Fans also can upgrade from the $5 Buck Lunch sundae with a small Blizzard Treat for $1.”
This mix and match meal deal complete with a branded desert will extend and expand the dinner day-part for DQ.  Hand held hood for immediate consumption drives success within the grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food.

Invite Foodservice Solutions® to complete a grocerant program assessment, grocerant ScoreCard.  For brand, or product placement assistance our Grocerant Guru® has the skill-set you are looking for.  Since 1991 www.FoodserviceSolutions.us  of Tacoma, WA has been the global leader in the Grocerant niche. Contact: Steve@FoodserviceSolutions.us or 253-759-7869

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