Success does leave clues and one of the strengths of
McDonald’s is its ability to take time testing systems, food, and service to
understand the benefits, complications, and outcomes that will drive continue
unit level success. Foodservice
Solutions® team calls this system Build, Measure, Learn, and Repeat.
When it comes to food delivery McDonald’s has taken its
time in rolling out food delivery in the United States but that does not mean
that they have done lots of food delivery.
In fact it has been widely reported that last year alone global food
sales of food delivered by McDonald’s restaurants reached $ 1 Billion.
Foodservice Solutions® Grocerant Guru® Steven
Johnson thinks sooner than later stating “McDonalds has been testing delivery
for several years and seems to have figured it out with the rollout of
delivery in Australia. There is little doubt
that in time they will roll-out delivery in the US as well.”
Southeast Asia has been the primary testing grounds for McDonald’s
delivery including the following countries:
Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food
niche aka the Grocerant
Niche is a perfect fit for McDonalds. Leaders lead and McDonalds
understands that the customer is dynamic not static and on the
move. Foodservice
Solutions® Grocerant Guru™ Steven Johnson stated “McDonalds stop practicing Brand
Protectionism long ago and that is one major key reason they have exceed
globally and will continue. McDonalds understands that you cannot do what
you have always done and stay relevant.”
McDelivery works like most food delivery service. There is a
minimum order amount depending on country but they seem to range from $15 to
$25 dollars, the delivery radius is 1.5 miles of the McDonald’s , most test
area allow for both weekday, and weekend delivery and are open until 11PM at
night.
No comments:
Post a Comment