Friday, October 28, 2016

Restaurant Customer Count Conundrum

With 6,677 Grocerant ScoreCards completed and under his belt Foodservice Solutions® Grocerant Guru® Steven Johnson understands the key drivers of consumer concept adoption and concept abandonment.  Johnson stated “a set of universal success commonalities and recurring findings driving consumers buying pattern changes has emerged that any retail foodservice operator can leverage to their advantage.

Nation’s Restaurant News continues to report that restaurant sector customer count declines within the restaurant sector continue to indicate the undercurrents of customer migration have not ebbed.  It is at the intersection of the consumer, technology and retail food sales where we find the grocerant niche creating and expanding points of quality food distribution driving customer adoption.  Restaurants that are not evolving are dying.  It’s just that simple.  Just look at this list of restaurant bankruptcies.

Restaurateurs need to be particularly mindful of developments within grocerant niche for they are driving the change within the price, value, service equilibrium in retail foodservice. Consumers are resetting the Price, Value, and Service Equilibrium.

Here is Foodservice Solutions® formula:

(Mobile Access + Digital Payment +Delivery) X (Price + Food Quality + Speed) = Value
 Incremental Value:

Constantly Changing Menu (Seasonally / Sustainability with Creditability).

Restaurateurs must be mindful that consumers today are time-starved  and that consumers are seeking  with Ready-2-Eat or Heat-N-Eat fresh prepared food components that are perceived “better for you”, and portioned for one or two. Consumers are seeking companies that help them create Convenient Family Meal Participation, Differentiation, Individualization / Family Customization.  Are you doing that?  
Grocerant fresh prepared Ready-2-Eat and Heat-N-Eat food in non-traditional outlets poses an ever increasing threat to restaurant growth.  We can help you reclaim your customers. Contact Steven Johnson, Grocerant Guru® at or Call 253-759-7869

For international corporate presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert and public speaking will leave success clues for all. Johnson, or

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