Starbucks has been preparing for 2021 and the ‘me
to we’ as they trialed new lightweight, recyclable strawless lids in select
markets across the U.S. and Canada. Due to the success of this test, the
company is rolling out strawless lids to company-operated and licensed stores,
marking a significant milestone in Starbucks effort to eliminate a billion
plastic straws globally per year. Starbucks
will continue to shift away from single-use packaging and plastics as part of
its resource positive commitment announced in January.
Michael Kobori, chief sustainability officer
at Starbucks stated “Recyclable, strawless lids for customers across the U.S.
and Canada is another step in our journey to reduce our environmental
footprint,” … “As we move closer toward our 2030 target of a 50 percent
reduction in waste sent to landfills, the long-standing history of innovation
within Starbucks, partnership across the industry and changing consumer behavior
remain fundamental to our purpose and our prosperity as an organization.”
So, Starbucks designed, developed, and
manufactured its strawless lid, which will now be the standard for all iced
coffee, tea, espresso, and Starbucks Refreshers beverages. The lid was modeled
after the lid customers recognize from Starbucks hot drinks and has
approximately nine percent less plastic than the flat lid and straw
historically used for iced beverages. Unlike straws that cannot be recycled
because of their size, the strawless lid made from polypropylene, meets the
Association of Plastic Recyclers design guidelines for recyclability and can be
recycled in many markets in the U.S. and Canada.
So, Corlett’s team developed variations in lid
design to match the variety of beverages Starbucks offers. For example, the
distinct lid for Nitro beverages, which began rolling out in 2018, has a
slightly wider, tear-drop shaped opening, designed for the perfect drinking
experience of Starbucks velvety-smooth Nitro Cold Brew and beverages with Cold
Foam. Similarly, Frappuccino® blended beverages and other drinks with whipped
cream will continue to have a domed lid made from recyclable plastic and be
accompanied by a straw, except where prohibited by local law. Straws will also
remain available in stores for customers upon request.
Doug Cress, Vice President of Conservation at
Ocean Conservancy stated, “Last year alone, volunteers with Ocean Conservancy’s
International Coastal Cleanup removed nearly one million straws from beaches
and waterways around the world, and that’s one million too many polluting our
environment,” … “Starbucks strawless lid is a prime example of how innovation
will help us move closer to a healthy ocean free of trash, and we are committed
to working with Starbucks through our International Coastal Cleanup and our
Trash Free Seas Alliance to drive positive change. Our hope is that other
companies follow suit, and that these innovations are met with greater
investment from both the public and private sectors in recycling infrastructure
and markets to keep the momentum alive.” What is your brand going to do in 2021
to join the ‘me to we’ movement?
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