When your brand has developed over 71,175 outlets worldwide you might think it was time to take a break and enjoy a Slurpee on the front steps. Not at 7-Eleven where they just opened the first-ever Laredo Taco Co. drive-thru restaurant at its newest 7-Eleven Evolution store.
Here are the facts, owned and operated by 7-Eleven, Laredo Taco Co. is an authentic Mexican quick-service restaurant with locations in more than 500 Stripes and 7-Eleven convenience stores. It is known for its handmade flour tortillas that are made from scratch daily in-store as well as its fresh salsa bar with a wide selection of salsas and pico de gallo. Tacos and meals include specialties not always seen in quick-serve Mexican restaurants such as authentic beef barbacoa, chorizo, carne asada, carnitas and breakfast tacos made with fresh-cracked eggs, according to the company.
Co-branding at Laredo Taco Co. will expand the brands familiarly and reach according to familiarly Johnson, as customers can also order a Slurpee with their meal in a single stop. Other beverage options include fresh-brewed hot or iced coffee, espresso drinks such as lattes and cappuccinos, aguas frescas, fountain drinks and iced tea as well as Topo Chico sparkling mineral water and other battled and canned beverages. In total, drive-thru customers can choose from more than 30 beverages.
That’s not all, as inside the Laredo Taco restaurant, diners can enjoy wine-based frozen margaritas, beer or wine with their tacos. Margarita flavors available on-tap include classic, strawberry, swirl, watermelon, sangria, melon and prickly pear.
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