Friday, April 23, 2021

Mom and Dad are Tired of Cooking


Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food had been driving customer migration in every sector of retail foodservice for the past 17 years.  Digital natives specifically Gen Z and Millennials can’t seem to put their phones down.  Ordering food on line is as natural to them as staying home for school. 

It should of no surprise that today half of all married parents are using restaurant loyalty programs to gain more value out of their food orders according to Paytronix Systems. The ability to mix and match meal components for delivery or pick up is so natural and common place most retailers don’t know what part of the meal they are not providing according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

 Once again Paytronix Systems published a new study, “Delivering on Restaurant Rewards,” which finds that the digital food ordering shift is strongest among households with children. The latest Delivering on Restaurant Rewards report, produced with, explores the ways that restaurant loyalty programs can better engage with families. 

Regular readers can download the full report: Delivering on Restaurant Rewards: Families and Online Ordering

 So, here is some of what they found: “Household food order spending varied by the type of families that placed food orders, however. Married couples with children spent more on food orders than any other type of household in 2020, having placed an average of 96 QSR orders and 86 sit-down restaurant orders using a variety of digital channels and spending an annual total of $7,792 online. Married couples without children spent less on online food orders in the last year than any other household type, spending just $2,204. Single consumers spent an average of $3,122 on online food orders in the year since shutdowns began, by comparison according to Michelle Tempesta, head of marketing for Paytronix Systems, Inc. Here is more:

 ·         Online Ordering– While 25% of couples with children say they are ordering more food online and less on-site since the pandemic's onset, only 12 percent of married couples without children and 18 percent of singles say the same. 

·         Loyalty Programs– The research shows that 39 percent of married parents and 40 percent of single parents say that loyalty and rewards programs would encourage them to spend more on their food orders. 

·         Online Payment-- Forty-four percent of married parents would spend more on food orders if they could pay online. Thirty-seven percent of single parents would spend more on food orders if they could place them via app. 

Tempesta continued, “Parents have a lot on their plate, especially during the pandemic. Many are now working from home and have their kids right beside them all day, so it’s no surprise that they are looking for ways to make their lives easier,” said. “As restaurants create a cohesive physical and digital experience, it will be important to understand what levers truly drive purchasing behavior.”  

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit, FoodserviceSolutions.US or call 1-253-759-7869

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