Friday, December 3, 2021

Innovation Drives Grocerant Niche Growth


Success does leave clues and one clue that can never be overlooked is consumers are dynamic not static. Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated, “over the past 18 months consumers did not change directions on how they eat, what they did was simply evolve a bit faster than anyone other than him ever expected.”

So, it hardly comes as a surprise that the corona pandemic has given a boost to the home delivery market. Mobile living specialist Dometic anticipated this trend early on.  Well guess what?  They have come up with a revolutionary solution: Dometic DeliBox, a temperature-controlled food delivery system.

So, there was a presentation at this year’s Restaurant & Takeaway Innovation Expo in London and it was  flanked by the release of a unique “white paper” featuring profitable growth opportunities in the home food delivery business.

So, this was a unique market study called,  “2021 Home Food Delivery Trends and Innovations” is downloadable from a dedicated information page on Dometic’s corporate website. The publication gives restaurants and online food delivery platforms valuable information about growth figures, market segments, consumer demands and future trends in the home food delivery business – a flourishing market currently worth $ 122 billion, according to Statista’s Digital Market Outlook 2021.

On November 9, Dometic presented the key facts from this white paper during a panel discussion named “The Tech Trends Driving Growth”. The event will take place at the Restaurant & Takeaway Innovation Expo 2021 in London, where Dometic debuted its revolutionary Dometic DeliBox innovation.

Peter Kjellberg, Group CMO and Head of Other Global Verticals at Dometic, stated, “Knowledge of consumer demands is an invaluable asset for all players in the fast-growing home delivery market,” ... “We readily share our market insights with our B2B clients to create a win-win scenario for all parties involved.”

Kjellber continued, “One of the main insights of this market research is that 52% of consumers would order more home delivery food if food was delivered at the right temperature. And this is where Dometic’s unique DeliBox comes in. We realized there was no solution in the market that guarantees restaurant quality throughout the delivery chain and this particular insight created our innovation Delivery Box.”

The data Dometic shares in its home food delivery white paper is based on independent reports from two major market research organizations: Food & Friends, a Stockholm-based communication agency for food and beverages and Statista, a globally operating provider of market and consumer data.

Detailed information about this Dometic innovation is available at

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche.

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