Monday, December 13, 2021

Robotic Micro-Bakery Drives Growth with Partnerships


Can Robots be ‘fresh’?  If you want to grow, your food brand today you have to think outside the box. Regular readers of this bold know that the restaurant business model has evolved with consumers.  Consumers are dynamic not static and according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “restaurants need to evolve with consumers, they must stay relevant, to be resilient.

The answer to the question is yes, robots can be fresh particularly if you’re custom branded Bake Xpress, robotic bakery.  Bake Xpress Le Bread Xpress unit announced recently that Macy’s has installed a custom-branded Bake Xpress robotic micro-bakery at its Westfield Valley Fair location in Santa Clara, Calif., offering shoppers convenient in-store meals and snacks.

So, Bake Xpress micro-bakeries are unique robotic vending solutions that offer a selection of pastries, pizza and artisan sandwiches that are freshly baked at time of order. Each food item is prepared and partially baked at a traditional bakery before being stored in the Bake Xpress refrigeration unit and then freshly baked in the machine’s smart oven when the customer places the order.

The Micro-Bakeries food is delivered hot and fresh within minutes, providing restaurant-quality food in a convenient vending solution. Bake Xpress partnered with Macy’s to create a custom menu featuring croissants, chocolate croissants, pepperoni pizza, pasta meals, sausage and ham sandwiches and calzones.

Even robots understand branding as with its full menu of fresh-baked meals and pastries, Bake Xpress complements the beverage and snack options also offered, while providing Macy’s customers with a unique, high-tech experience. Bake Xpress features a Macy’s-branded machine wrap and a custom menu selected by Macy’s to best enhance the in-store shopping experience.

Heather Stallion, Macy’s Westfield Valley Fair store manager, stated, “Food is an important part of our customer experience, and Macy’s Westfield Valley Fair is thrilled to expand the customer experience with a robotic micro-bakery,” … “As we evolve to meet our customer’s changing needs, we’re confident that Bake Xpress will be a tremendous partner by offering hearty, fresh-baked food in a fun and futuristic new way just in time for holiday shopping.”

Get this, Le Bread Xpress combined robotic, artificial intelligence (AI), sensor, wireless and heating technologies with artisan recipes to create Bake Xpress, a ground-breaking vending machine that custom bakes a variety of meals and pastries on demand.

Le Bread Xpress Founder and CEO Benoit Herve, stated, “We are excited to launch the first public Bake Xpress in the Bay Area at Macy’s Westfield Valley Fair after two years of successful operation at private corporate and university locations,”…“Bake Xpress is unique in its ability to provide hot, freshly-baked gourmet food, which sets it apart from packaged snacks in traditional vending machines. We are pleased to see our vision of applying robotics and technology to food delivery continue to gain popularity, and we are looking forward to this new partnership with Macy’s.”

With a customizable menu ranging from croissants and muffins to pizza, calzones and gourmet sandwiches, Bake Xpress is a significant upgrade to traditional vending options. Le Bread Xpress was founded in 2015 and has installed Bake Xpress micro-bakeries in universities, hotels, retail centers, factories and office parks worldwide. Is your brand ready for a robot?

Are you ready for some fresh ideations? Do your food marketing ideas look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation and individualization?  Email us at: or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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