7-Eleven Replacing AM Coffee with Burgers and Pizza

 

With employees going back to work much slower than anyone had expected, retailers that excelled at selling coffee and snacks during the AM Daypart have struggled.  Success does leave clues and 7-Eleven is a leader in retail for a reason; they evolving with the consumer, albeit today at the expense of fast-food restaurants. 

Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, stated, “7-Eleven took the temperature of their consumers, then decided to move with the consumer giving them exactly what they wanted today not what they were buying yesterday.”

So, on Sept. 18, National Cheeseburger Day, members of the 7Rewards and Speedy Rewards loyalty programs can enjoy a cheeseburger made with Kraft American cheese for just $2. The deal is also available for delivery through the 7NOW mobile app that day only.

Readjusting the price value service equilibrium 7-Eleven cheeseburgers feature quarter-pound, flame-broiled patties that are topped with Kraft American cheese and served on brioche buns. That will surely garner trail.  That is the first step to adoption and customer migration according to Johnson.

 

The deal is available at participating 7-Eleven, Speedway and Stripes locations nationwide.

Then on Sept. 20, National Pepperoni Pizza Day, the convenience store retailer will offer 7-Eleven, Speedway and Stripes customers another hot deal. Members of the 7Rewards and Speedy Rewards programs can purchase a whole pepperoni pizza for just $5 each. Once again resetting the price value service equilibrium.

In case you did not know, 7-Eleven's pepperoni pizzas are crafted with 100 percent real mozzarella cheese, thick-cut peperoni slices and sauce made from vine-ripened California tomatoes. The discounted pies are available in-store and via the 7NOW delivery app.

Expanding customer options, there are other new / recent pizza offerings from 7-Eleven include the August debut of two new varieties: the Veggie Pizza, which is loaded with toppings that suit fans of the classics, including fire-roasted and diced red bell pepper, green bell pepper, white onions and sliced mushrooms; and the Breakfast Pizza, which features 7-Eleven's signature crust topped with gravy, mozzarella cheese, cheddar cheese and breakfast sausage. Both varieties are available by the slice or as whole pies.

7-Eleven also recently invited sports fans to "Fuel Your Football" seasons by purchasing certain food, beverage and other items for the chance to win an all-expense paid trip for two to attend seven games in 11 days across the United States.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Check out our Grocerant Guru® for more insights.

Consumers are Dynamic

Food Retailers must be Dynamic it they wnat to 

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