Thursday, September 8, 2022

Local Store Marketing Matters at Marco’s Pizza


Time and time again the team at Tacoma, WA based Foodservice Solutions® reminds regular readers of this blog that Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.   Steven Johnson, the Grocerant Guru® believes that “local store marketing is at the intersection of the Halo of the brand and customer returning for more visits.  Good local store marketing drive increased customer visits.  Are, your year over year customer visits increasing?  

If year over year customer visits are important to you and building top line sales and bottom-line profits is important you might want to familiarize yourself with, SOCi Inc., a marketing platform for multi-location brands.   

Marco’s Pizza announced that the national pizza brand will utilize SOCi local store marketing platform systemwide. As the nation’s fastest-growing pizza brand* with more than 1,100 locations, Marco’s continues to accelerate franchise expansion with more than 200 stores in various stages of development. There is no doubt in the minds-eye of the team at Foodservice Solutions® that is a very good move.

Since Marco’s Pizza has sets its sights on becoming the No. 4 brand in pizza, it turned to SOCi to raise brand awareness within its communities across the country. SOCi helps streamline and expand Marco’s localized marketing strategy, including local listings, social, and reputation management. Additionally, Marco’s is tapping SOCi for insights through SOCi Listening to gain a better understanding of consumer sentiment around the very large and growing pizza industry to improve the customer experience.

Chris Tussing, CMO of Marco’s Pizza, stated, “As we continue to expand our franchise presence, we knew we needed a platform with the tools and functionality to manage and positively impact our digital presence,”. “With the support of the SOCi team, we’ve been able to provide stores the platform and support needed to manage, create, market, and promote relevant local information and content to better reach customers in their individual trade areas.”

Tussing continued, SOCi’s platform has also enabled Marco’s to execute local paid social campaigns. “The platform provides individual franchisees the functionality to launch locally targeted paid social campaigns, which was a specific capability that franchisees were asking for and an important component for why Marco’s selected SOCi,”.

Afif Khoury, founder and CEO of SOCi, stated, “SOCi’s top priority is to provide our customers with the tools and strategic insight they need to succeed. We understand that managing and maintaining a localized digital marketing strategy across thousands of locations is no easy feat,” .. “This is why we equip our customers with the resources and support they need to feel empowered to deliver a localized marketing strategy at scale.”

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

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