Thursday, June 22, 2023

Circle K Launches Free Perks Membership Program


When it comes to driving customer frequency the question all retailers should be asking is what is the cost of customer acquisition? Now according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, “the cost of customer acquisition in the case of Circle K appears to be ‘every sixth item free’.” The Inner Circle offers perks such as fuel discounts and every sixth item free.

So, Circle K has introduced its first free membership program, the Inner Circle. With the hopes of driving customer visits up, selling more items from inside the store, and garnering customer visits from both fast-food restaurants and convenience stores.

The new rewards program allows customers to save on fuel and merchandise, as well as offering them the opportunity to join as a premium member after they spend $500 at participating Circle K locations.

Kevin Lewis, chief growth officer at Circle K, stated, "Our mission is to make our customers lives a little easier every day and Inner Circle fits right into those efforts by providing our customers with a differentiated experience that goes beyond expectations for both fuel and convenience offerings," …"The free membership to Inner Circle is just the foundation for a variety of benefits and experiences Circle K plans to build upon for customers."

Interested guests may enroll in the Inner Circle in a variety of ways:

·         At participating Circle K stores by scanning the QR code on signage using a smartphone to download the Circle K app;

·         By entering their member ID at the fuel pump or checkout;

·         By downloading the Circle K app directly via the relevant app store; or

·         Via the Circle K website.

Initial sign-up perks include saving 25 cents per gallon on the first five fill-ups and receiving five free drinks on any-size fountain drink, Froster or coffee.

Regular rewards members will then receive 3 cents off per gallon while fueling up and a buy-five-receive-the-sixth-one-free deal on most Circle K items, along with various in-store discounts. Premium members can save 5 cents off per gallon and also receive additional offers and discounts not available to regular members.

What is the cost of customer acquisition at your restaurant, convenience store, deli, or other nontraditional fresh food outlet?  

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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