Tuesday, June 6, 2023

Good Companies Do Good Things Thank you McDonald’s


When our children were young, we took them to McDonald’s willingly. Our children like going to McDonald’s and we liked the clean restrooms and Hot Coffee.  The team at Foodservice Solutions® apricates the clean restrooms even more today.  That said:

McDonald’s last week unveiled “The Little Mermaid” Happy Meal, featuring under-the-sea and on-land characters such as title character Ariel, Eric, Sebastian, and Flounder—for a limited time and while supplies last at participating restaurants nationwide.

So to help launch “The Little Mermaid” Happy Meal and inspire the future wavemaker in everyone, McDonald’s launched a national TV commercial with Rhonda “Coach Rho” Harper, founder and executive producer on behalf of Black Girls Surf to highlight the multi-award-winning competitive performance training camp and non-profit organization, spotlighting Maizy Gordon, Bethany & Anaya Malone, Macie Smith, Olivia Whyms, and Penelope "Poppy" Brockhaus. The spot highlights the importance of kids like Ariel who make waves and create the change they want to see in the world. Beyond the water, McDonalds invited surfers to experience the magical blue carpet premiere of The Little Mermaid giving them exclusive access to the highly anticipated live-action film.

Rhonda Harper, Founder of Black Girls Surf, stated, “This commercial with McDonald’s is a visual reminder that we are all little mermaids,” ... “Since 2014, our organization has coached hundreds of young girls from the shores of California by way of Costa Rica, to the beaches of Senegal. We are now surfing our way to the Junior Olympics."

Now as part of its ongoing commitment to giving back to community programs, McDonald's donated funds to Black Girls Surf, to help support the next generation of competitive surfers, and will host a special "The Little Mermaid” screening for Black Girl Surf’s members, to create magical memories with a front row seat to see someone like them in such an iconic role on a big screen.

Jennifer “JJ” Healan, VP of U.S. Marketing, Brand, Content, and Culture at McDonald's, stated, “At McDonald’s, inclusivity, imagination, and joy live in the DNA of every Happy Meal,” …. “For years we have worked with Disney to bring magic to life every day. ‘The Little Mermaid’ Happy Meal is an extension of that collaboration where even more fans can see themselves reflected in profound possibility and feel encouraged to dream big and make waves.”

Foodservice Solutions® specializes in outsourced business development. We can help you identify, quantify and qualify additional food retail segment opportunities or a new menu product segment and brand and menu integration strategy.  Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche visit us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

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