Tuesday, June 13, 2023

Canned Wine It Sells, Stock It


Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top line sales and bottom-line profits. Fifty percent of retailers in this year’s survey said they planned to increase their prepared foods offering in 2023, up slightly from 48% a year ago. Even more retailers (59%) plan to alter or change their prepared foods menu—with more grab-and go, for example—a significant increase from 45% who planned to do so last year.

Consumer Trend Report found that, 92% of consumers said they expected to maintain or increase their purchases of grab-and-go items in the near future. So, how do Americans decide what to have for dinner when they want to go out to eat? The most common ways that people find somewhere to eat are on Google (76%), through word-of-mouth recommendations (64%), on Yelp (39%), and on social media (30%).

Giving consumers what they want very important according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who stated, mix and match meal component bunding includes both beer and wine.  Wine in cans travels well and consumers want it with dinner.

According to India-based Straits Research, the global canned wines market size was valued at $241.5 million in 2021 and is projected to reach $725.48 million by 2030 at a compound annual growth rate of 13% from 2022 to 2030.

“The canned wines market is expected to grow at a lucrative growth rate owing to the shifting consumer preference towards convenient ways of wine consumption,” the firm reported. “People around the globe are demanding more portable and less fragile beverages for picnics and outings, which has surged the demand for canned wines.”

The once-widespread stigma about canned wine has largely worn away. In addition, other consumer trends are helping to fuel sales of canned wines. For example, people around the world are spending more money on getting away from it all: overnight stays at campgrounds, beaches and other secluded places. Bottles often don’t travel well, and the lack of a need for a corkscrew also helps.

A greater acceptance of to-go products has also pushed sales of canned beer skyward. In addition, key players are introducing interesting flavors and brands, offering portion control — no leftover wine losing its zing over a period of days or weeks and no pressure to finish off the bottle — and attracting first-time wine drinkers.

Many consumers also love the fact that canned wine is environmentally friendly. Cans are lighter than more-expensive bottles and are easily and often recyclable which is important to both Gen Z and Millennials.

For international corporate presentations, regional chain presentations, educational forums, or keynotes contact: Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions.  His extensive experience as a multi-unit restaurant operator, consultant, brand / product positioning expert, and public speaking will leave success clues for all. For more information visit GrocerantGuru.com, FoodserviceSolutions.US or call 1-253-759-7869

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