Saturday, August 26, 2023

Checkers and Rally’s bilingual drive-thru voice AI ordering Works


Success does leave clues and at Checkers and Rally’s restaurants focusing on their customer comes first.  Given the demand on drive-thru’s to increase and ease the speed of service Checkers and Rally’s have looked at and adopted new technology to increase drive-thru times according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.

In case you had not heard Checkers, Rally's Drive-in Restaurants, and Hi Auto revealed the addition of Spanish drive-thru voice AI ordering, representing a momentous development both for the Quick Service Restaurant (QSR) industry and for North America’s more than 50 million Spanish and bilingual speakers. Already operational at more than 350 of the restaurant group’s locations, Hi Auto’s is the world’s most widely deployed drive-thru voice AI ordering technology, and today’s announcement signifies the first of its kind for bilingual drive-thru voice AI ordering.

So after a successfully beta testing over the past two months at five of their drive-thru’s, Checkers and Rally’s is ready to expand the Spanish drive-thru voice AI rollout to more franchises and stores.

Liliam M. Lopez, president and CEO of the non-profit South Florida Hispanic Chamber of Commerce, stated, “Seventy percent of Miami Dade’s population are of Hispanic descent, so I congratulate the leadership of Checkers, Rally’s and Hi Auto on being pioneers and leading the way for other companies to follow,” … “It gives me such satisfaction to see that Checkers, Rally’s and Hi Auto are implementing a policy that their drive thru employees speak Spanish. Thank you to their leadership team, and we look forward to working with them.”

Leveraging Hi Auto’s AI and automation technologies and real-time human supervision capabilities, the new bilingual feature enables drive-thru restaurants to accurately take spoken orders and inquiries for Spanish speaking customers in real-time, further enhancing the customer experience. In fact, the Hi Auto system automatically detects the language spoken by the customer and immediately responds in that language to carry out the ordering process.

Minh Le, Chief Information Officer at Checkers & Rally’s. stated, “At Checkers & Rally’s, we understand the importance of creating an inclusive environment and meeting our customers where they are,” ... “With the addition of Hi Auto’s Spanish translation capabilities to our AI voice ordering technology at the drive-thru, we’re further enhancing guest interactions, increasing order efficiency and embracing our welcoming culture. We’re excited to partner with Hi Auto as we continue to implement Spanish translation technology to our AI-powered drive-thru’s nationwide.”

This new technology is designed to provide a seamless interaction with customers, Hi Auto’s solution allows restaurants to take orders from vehicles through a virtual assistant, permitting customers to conduct a natural conversation at ordering stations. Hi Auto is the only company that has scaled drive-thru voice AI to hundreds of stores, and Checkers is the only chain that has scaled drive-thru voice AI to hundreds of locations. Hi Auto has integrated unique customization capabilities that allow the franchisee community to support this scale.

Consider that you can now add Spanish to its extensively installed English drive-thru voice AI ordering, Hi Auto takes customers’ orders, recognizes each item, offers additional upsell suggestions and sends the order to the restaurant's Point of Sale. The company’s advanced AI technology understands complex menus, half-sentences, diverse accents, detailed requests, as well as mid-order changes made by customers.

Hi Auto’s CEO and Co-Founder Roy Baharav, stated, “To best serve our communities, restaurants need solutions that speak to all customers, and the United States is the world's second largest Spanish speaking country. Our expanded partnership with Checkers and Rally’s represents a huge breakthrough for the country’s Spanish-speaking and bilingual communities, and allows every restaurant to cater to the Spanish speaking population at any time.”

The team at Foodservice Solutions® believes that this is a very good step forward as Hi Auto’s conversational AI has revolutionized how QSRs serve their customers. The company’s solution streamlines the ordering experience, through fast and accurate automated order processing, helping to improve average speed-of-service, reduce operational costs and drive ROI. With over 95% order accuracy rate, Hi Auto enables restaurant employees to focus on other tasks to drive efficiency and reduce multitasking and stress, helping make the company’s solutions the most scalable across large numbers of restaurant locations.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.  Call 253-759-7869 for more information. 

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