Wawa
has been driving top-line sales and bottom-line profits with grocerant niche
Ready-2-Eat and Heat-N-Eat fresh prepared food the AM Daypart with coffee, lunch
with its famous Hoagie,
and now they want to leverage the power of pizza to drive dinner Daypart sales according
to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.
Why
pizza? Let’s look at a few of the pizza industry
numbers:
1.
The
market size of just pizza restaurants alone in the U.S. in 2022 was $65.2
Billion
2.
The
growth rate of the restaurant sector of pizza was 6.2 percent in 2022
3.
Since
2017 the pizza restaurant sector has grown 2.8 percent per year.
Regular
readers of this blog know that Wawa, started
rolling out pizza to select stores in early June and, as of last week, had
completed the launch in more than 900 locations across the Mid-Atlantic and
Florida.
Mary-Rose
Hannum, vice president of fresh food & beverages for Wawa, stated, "We are absolutely thrilled
to launch Wawa Pizza and give our customers another delicious dinner meal
option," … "Pizza is one of the most beloved foods in America, so we
couldn't be more excited to make it a part of Wawa's fast-casual-to-go offering
and create a restaurant-like experience with our high-quality ingredients,
great value, and the convenience we're known for."
About
Wawa’s pizza it comes in two size options — 14 inches or 16
inches — and can be ordered in store via touchscreens or in advance
through the Wawa app. While the vast
majority of Wawa stores are offering full-size pizzas, a select number of
stores are only offering a smaller, personal-size pizza.
All
Wawa Pizza is built to order in store using freshly made dough, a proprietary
pizza sauce, whole milk mozzarella and a selection of toppings. The pizzas are
then baked in dedicated pizza ovens that have been added to most store
locations.
To
get started, Wawa is offering several pizza varieties, including plain,
pepperoni, sausage, mushroom and veggie, with expanded options to come in the
future. Prices for Wawa Pizza start at $12.99 per pie. Pizza will be
available from 4 p.m. to 3 a.m. in stores that are open 24 hours.
In
case you did not know, 2021, Wawa launched its chainwide dinner platform, which included a
specialty menu and the introduction of burgers and fries. Since then, Wawa has
continued to expand menu options with dinner salads and sides, crispy chicken
and more.
Don’t over reach. Are you ready for some fresh ideations?
Do your food marketing ideations look more like yesterday than tomorrow?
Interested in learning how Foodservice Solutions® can edify your retail food brand while creating a platform
for consumer convenient meal participation, differentiation
and individualization? Email us
at: Steve@FoodserviceSolutions.us or visit us on our social media sites by
clicking the following links: Facebook, LinkedIn, or Twitter
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