Ready-2-Drink Try Dunkin ‘Spiked Coffees and Teas

 

Success does leave clues and after the success Dunkin had with its partnership with Harpoon Brewery IPA is anyone surprised that they are now selling ‘spiked coffee and tea?  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, consumers understand that meals include beverages with alcohol and they want grocerant niche Ready-2-Eat and Heat-N-Eat food and beverage options in every retail foodservice channel.

My of us thing that America may run on Dunkin’, and they say, but the company’s newest retail product line puts a boozy twist on that promised productivity. Dunkin’ last week unveiled Dunkin’ Spiked Iced Coffees and Iced Teas, available for sale in grocery and package stores across 12 states in the coming weeks.

Regular readers of this blog know that for several years, Dunkin’ has partnered with Harpoon Brewery on a popular seasonal beer collaboration with flavors such as Dunkin’ Harpoon IPA Donut and Harpoon Dunkin’ Cold Brew Coffee Porter.

Brian Gilbert, Dunkin VP of retail business development, stated, “We knew we had the opportunity to create something special when we saw the positive response to our previous seasonal collaborations for Dunkin’-inspired beers,”… “The growing appetite for adult beverages inspired us to put a twist on our customers’ favorite Dunkin’ Iced Coffee, Iced Tea and Refresher flavors.

Here is what you can get; Dunkin’ Spiked Iced Coffees, with an ABV of 6%, are available in Original, Caramel, Mocha and Vanilla, and can be purchased in a mixed 12-can pack, four-pack of original cans or a single, 19.2-ounce original can.

The iced coffee line will debut in early September.

Dunkin’ Spiked Iced Tea, available later this month, comes in Slightly Sweet Iced Tea, Half & Half Iced Tea, Strawberry Dragonfruit Iced Tea Refresher and Mango Pineapple Iced Tea. The line, which will be available later this month, is also available in a mixed 12-pack, a six-pack of Slightly Sweet or a single, 19.2-ounce can of Slightly Sweet. All of the teas of an ABV of 5%.

The drinks will be sold at retailers in Connecticut, Delaware, Florida, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Texas and Vermont.

Dunkin’ has long sold a wide range of retail products, including ground coffees and coffee pods, creamer, cold brew and more.

“Notably, the Dunkin’ Spiked line of products will not be available at Dunkin’ restaurant locations,” the Inspire Brands-owned chain noted. The Grocerant Guru® thinks that is a misstep that can be reversed over time as the brand evolves.

Success does leave clues. One clue that time and time again continues to resurface is “the consumer is dynamic not static”.  Regular readers of this blog know that is the common refrain of Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Our Grocerant Guru® can help your company edify your brand with relevance.