As families juggle busy schedules and seek ways to save
time and effort, dining out has become an essential part of their routine.
Let’s dive into some key findings from a recent survey of 491 families, brought
to you by the Affinity
Group, with an added touch of insights from the Grocerant Guru!
Increased Dining Out:
A striking 74% of families report dining out more often this year compared to
last. This significant rise is driven by the need to save time and reduce the
effort of meal preparation. Did you know that only 35% of people know what they
want for dinner by noon, and this figure only rises to 55% by 4 PM? It's no
wonder families are opting for the convenience of dining out!
Convenience and Value:
Convenience is king, with 60% of families dining out specifically to save time
and effort. Meanwhile, 42% are looking for good value for their money, showing
that affordability is also top of mind.
Variety Matters:
41% of families prioritize having a diverse selection of menu options, showing
a strong demand for variety. This diversity ensures that every family member
can find something they love, making dining out a more enjoyable experience.
Economic Considerations:
With 58% of respondents actively looking for deals and discounts before
deciding on a restaurant, it's clear that affordability plays a crucial role in
dining decisions. Special offers and promotions can be the deciding factor in
where families choose to dine.
About the Grocerant Guru®: Known for delivering insights that bridge the gap between
grocery and restaurant industries, the Grocerant Guru brings data-driven
analysis and fun facts to help businesses thrive in a competitive market.
Looking for
success clues of your own? Foodservice Solutions® specializes in
outsourced food marketing and business development ideations. We can help you
identify, quantify and qualify additional food retail segment opportunities,
technology, or a new menu product segment. Foodservice Solutions® of Tacoma WA is the global leader in the Grocerant niche
visit us on our social media sites by clicking one of the following links: Facebook, LinkedIn, or Twitter
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