Wednesday, July 3, 2024

July 4th Cookout Costs Skyrocket: Grocerant Guru's Guide to Smarter Shopping


Hey there, fellow food enthusiasts! This year’s Independence Day cookout might burn a bigger hole in your pocket, but don’t worry Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has the scoop on how to stretch those dollars. According to the American Farm Bureau’s annual Fourth of July market basket survey, the cost for a classic cookout is hitting new highs in 2024. But with some savvy shopping strategies, you can still enjoy your feast without breaking the bank.

Survey Highlights:

·         Total Cost for 10 People: $71.22 (up 5% from last year, up 30% from five years ago)

·         Per Person Cost: $7.12

·         Main Culprit: Meat (50% of the total cost)

·         Ground Beef: $12.77 for 2 pounds (up 11%)

·         Chicken Breasts: Slight decrease in price

·         Potato Salad: Down 4%

Grocerant Guru’s Tips for Smarter Shopping:

1.       Shop Multiple Stores:

o    Why? Different stores have different sales and discounts. For instance, one store might have a great deal on ground beef, while another offers cheaper strawberries. By spreading out your shopping, you can take advantage of the best prices across the board.

o    Fact: Studies show that consumers who shop at multiple stores can save up to 15% on their grocery bills.

2.       Leverage Discount Days and Coupons:

o    Why? Many stores offer special discount days or digital coupons. Sign up for loyalty programs and keep an eye on weekly flyers.

o    Fact: Using coupons and shopping during discount days can save you an additional 10-20%.

3.       Bulk Buying and Sharing:

o    Why? Buying in bulk can be cheaper per unit. Split large quantities with friends or neighbors to minimize waste and cost.

o    Fact: Bulk purchases can reduce the per-unit cost by 25-30%.


Seasonal and Local Produce:

o    Why? Seasonal fruits and vegetables are often cheaper and fresher. Local farmers’ markets can offer great deals, especially towards the end of the day.

o    Fact: Purchasing seasonal produce can lower costs by up to 20%.

Breaking Down the Cookout Costs:

·         Hamburger Buns: $2.71 (up 7%) - Check for sales and generic brands.

·         American Cheese Slices: $3.57 (up 1%) - Look for in-store promotions.

·         Ice Cream: $5.65 (up 7%) - Consider making homemade ice cream for a fun activity and cost savings.

·         Lemonade: $4.19 (up 12%) - Try using bottled lemon juice and sweeteners as an alternative.

·         Strawberries: $4.61 - Visit local farms or farmers’ markets for fresh and potentially cheaper options.

·         Potato Chips: $4.90 (up 8%) - Look for sales or consider making your own for a healthier and cost-effective option.

Regional Variations:

·         Northeast: $63.54 for 10 people - Consider yourself lucky, as this is below the national average!

·         South and Midwest: Around $68.30 - Still under the national average.

·         West: $80.88 - A bit pricier, so strategic shopping is even more critical here.

Economic Factors:

The increases in cookout costs reflect broader economic issues like general inflation, supply chain disruptions, and rising production costs. However, by shopping smart and spreading your purchases across multiple stores, you can mitigate some of these impacts and enjoy a festive Fourth of July without the financial strain.

So, gather your shopping lists, compare prices, and make the most of every dollar. Happy grilling, and may your cookout be delicious and affordable!

Your Grocerant Guru®, always here to help you eat well and spend less.

Are you ready for some fresh ideations? Do your food marketing ideas look more like yesterday than tomorrow? Interested in learning how our Grocerant Guru® can edify your retail food brand while creating a platform for consumer convenient meal participationdifferentiation, and individualization?  Email us at: or visit: us on our social media sites by clicking one of the following links: Facebook,  LinkedIn, or Twitter

No comments:

Post a Comment