Saturday, July 6, 2024

Katz’s Delicatessen Embraces the Grocerant Niche


Hello, culinary adventurers and grocerant enthusiasts! It's the Grocerant Guru® here to share some sizzling news that's set to spice up your summer. Katz’s Delicatessen, the iconic New York City institution, has teamed up with Food Network star Jeff Mauro and his Mauro Provisions for a culinary collaboration that’s sure to ignite taste buds across the nation. Introducing the East Meats (MID)West Sandwich Kit, an exclusive package that celebrates the best of NYC and Chicago’s food scenes, available for nationwide shipping through August 31.

A Taste of Innovation

In the ever-evolving world of grocerants—where grocery meets restaurant—the opportunities for brands to drive top-line sales and bottom-line profits through innovative partnerships are expanding faster than ever. The grocerant sector is booming, with a projected market growth of 10% annually, reaching an estimated $34 billion by 2025. This collaboration between Katz's and Mauro Provisions is a prime example of how leveraging regional culinary specialties can create a nationwide sensation.

The Best of Both Worlds

This spread features deli classics and cured meats from Katz’s, paired with the zesty Honey G Pepper Relish and Giardiniera from Mauro Provisions. The East Meats Midwest Sandwich Kit is not just a meal kit—it's an experience, blending the rich culinary heritages of New York and Chicago into one delectable package.

For a Taste of New York:

·         Recreate Katz’s legendary pastrami on rye with mustard.

·         Savor a classic all-beef hot dog with sauerkraut and mustard.

For a Taste of Chicago:

·         Delight in a toasted Chicago Honey G turkey melt with Swiss cheese.

·         Enjoy a loaded all-beef hot dog with craft giardiniera from Mauro Provisions.

The East Meats Midwest Sandwich Kit (Feeds 6) Includes:

·         1 lb Katz’s hand-carved pastrami

·         1 lb Katz’s hand-carved turkey

·         Half loaf deli rye bread (approx 16 slices)

·         6 Katz’s all-beef hot dogs

·         6 frankfurter buns

·         8 oz jar deli mustard

·         8 oz jar sauerkraut

·         1 quart full sour pickles

·         1 lb Swiss cheese

·         8 oz jar Mauro Provisions Honey G Pepper Relish

·         16 oz jar Mauro Provisions Craft Giardiniera (select spice level)

Driving Sales and Delight

This culinary collaboration is more than just a meal kit; it’s a strategic move designed to tap into the growing grocerant market. By uniting two powerhouse brands, Katz’s and Mauro Provisions are not only expanding their reach but also enhancing their brand equity through shared expertise and customer bases. Consumers are increasingly looking for premium, restaurant-quality experiences at home, and this partnership delivers just that, driving both top-line sales and bottom-line profits.

Why Grocerants Matter

The grocerant model represents a lucrative opportunity for food brands, offering a hybrid experience that combines the convenience of grocery shopping with the excitement of restaurant-quality meals. With 70% of consumers expressing interest in purchasing meal kits and ready-to-eat meals, the grocerant niche is set to redefine the culinary landscape.

So, why not dive into this delicious trend and see for yourself why grocerants are the future of food retail? Order your East Meats Midwest Sandwich Kit today and be part of this exciting culinary revolution!

Stay flavorful, my friends!

Are you looking for a new partnership to drive sales? Are you ready for some fresh ideations? Do your food marketing tactics look more like yesterday than tomorrow?  Visit for more information or contact: Remember success does leave clues and we just may have the clue you need to propel your continued success.

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